Possibly anything acually colored green...or off-greenFor a couple years now I’ve been wearing glasses, and now and then I find the urge to use lens wipes. For those not visually handicapped, wipes are little pieces of cloth that you can use to clean your glasses . Now call me old fashioned but I’ve never actually used one of these things. I just blow on my glasses and rub the lens on my shirt. I’ve been doing this for years and never have had a scratched lenses.
Flash to yesterday when I am reading the paper and I see a newspaper AD for Wipe-n-clear “Biodegradable lens wipes”. At first I was all “ hey it’s great that this green thing is really catching on”. I mean I’m still waiting for the stuff I use every day to be green, I didn’t even think of green lens wipes, Holy cow.
But then I started to think...The non-green lens wipes are just pieces of cloth. Isn’t "cloth" already biodegradable? What’s new? Do they biodegrade faster? Did the stuff on the old wipes make them non-degradable? I couldn’t find anything anywhere (if somebody does let me know) to justify their green claim except an “*” that said “Lens wipe pouch is not biodegradable”. Oh, and It comes with a plastic desktop canister!!!. Obviously these guys are missing the point. It’s like the marketing department and said “Green is in, put biodegradable on a new green box and charge 20% more, Americans are eat that shiz up”.
Unfortunately people will buy it. But for all you other marketing departments, if you are going to make a clean product, go whole hog. Make a canister or pouch out of recycled metal, paper, fiber. Use organic wipe solution. Plant a tree for each wipe or some gimic like that.
I can get over companies trying to sell me products that I don’t need, but at least try to do a convincing job at making me think I need it.
*Update. I just noticed that the box the wipes come in is 100% post consumer recycled paper. So this product only sucks by 3/4 as much.


